October 6, 2025"We have not lost, first, our geography. Nature called the lakes, the forests, the prairies together in convention long before we were born, and they decided that on this spot a great city would be built." — Rev. Robert Collyer ↓ ↓ ↓ ↓ ↓ ↓ Please let me know here if you can't see the ads. You can ignore the fact that the webpage might not load — just clicking the link tells me that people aren't seeing ads! ↑ ↑ ↑ ↑ ↑ ↑ The Perfect StormThis week's anniversary is unusual for Big Optimism. We're marking a tragedy—the Great Chicago Fire, which began on October 8, 1871, and burned for roughly thirty-six hours. By the time rain finally helped extinguish the flames on October 10, the destruction was staggering: 17,450 buildings gone, 100,000 people homeless, more than 300 dead, and $200 million in damages—equivalent to over $4 billion today. But we're sharing this story because it demonstrates something profound: how disaster can become the catalyst for extraordinary transformation. Chicago didn't just rebuild. It reimagined itself entirely, transforming from a wooden frontier city into the birthplace of modern architecture and America's Second City. Everything about 1871 conspired toward catastrophe. From July through early October, only one inch of rain had fallen on Chicago. The city's 334,000 residents—making it America's fifth-largest city at the time—lived mostly in wooden structures, walked on wooden sidewalks, and crossed wooden streets. Even supposedly "fireproof" buildings had wooden interiors. When the fire started—legend blames Mrs. O'Leary's cow kicking over a lantern, though she was later exonerated—strong southwestern winds turned individual flames into an inferno. Fire devils spit burning debris in all directions. The waterworks, ironically covered with supposedly fireproof slate but built with pine underneath, was destroyed early, crippling the firefighting efforts. The destruction swept through the heart of the city, consuming the business district before jumping the river to devour the North Side. What SurvivedThe stockyards and new packing plants on the South Side? Untouched. The wharfs, lumberyards, and mills along the Chicago River? Mostly survived. Two-thirds of the grain elevators? Still standing. The railroad tracks? Barely damaged. Chicago's economic engine—its role processing meat, grain, and lumber, its position as the railroad hub connecting East and West—remained fundamentally intact. Rev. Robert Collyer, speaking to his Unitarian congregation outside the ruins of Unity Church that first Sunday, understood this: "We have not lost, first, our geography." He was right. The lakes, forests, and prairies had chosen this spot for a great city, and no fire could change that fundamental advantage. Building Back BetterReconstruction began immediately—with stunning ambition. The city council quickly passed new building codes requiring fireproof materials. This wasn't just regulation; it was invitation. Architects from across America and Europe rushed to Chicago, drawn by the opportunity to build an entire modern city from scratch. What they created changed architecture forever. Louis Sullivan, Dankmar Adler, William Holabird, Daniel Burnham, John Wellborn Root, William Le Baron Jenney—these names might not mean much to most people, but they pioneered the techniques and aesthetics that made skyscrapers possible. The modern American city, with its soaring towers of steel and glass, was essentially invented in post-fire Chicago. Within nine years, Chicago's population had grown from 300,000 to 500,000. By 1890, it had surpassed one million, climbing from fifth-largest to second-largest American city. By 1893—just twenty-two years after the fire—Chicago had 1.5 million residents and was chosen to host the World's Columbian Exposition, which drew 27.5 million visitors. The Midwest's key city had become a global metropolis. One small but telling detail: after the fire, book donations from the United Kingdom poured in, spurring the establishment of the Chicago Public Library, which opened January 1, 1873, in a water tank that had survived the flames. Even in devastation, the world saw Chicago as worth saving. The LegacyToday, on the site where the fire began—that barn at 137 DeKoven Street—stands the Chicago Fire Academy, training new generations of firefighters. Chicago has embraced the fire as part of its identity. There have been Chicago Fire soccer teams, a long-running Chicago Fire television series, and countless businesses bearing the name. Rather than hide from the catastrophe, the city wears it as a badge of resilience. The fire was catastrophic. But catastrophe revealed something profound about human resilience and ambition. Given the choice between rebuilding what was lost and building something entirely new and better, Chicago chose the latter. Sometimes the greatest progress emerges not despite disaster, but because of it—when people decide that setbacks are opportunities in disguise. Chicago didn't just survive the fire. It used it as fuel for the future. If you aren't also subscribed to Understandably, you can follow me there! 7 other things to know this week ...
|
Hi. I write the Understandably daily newsletter—no algorithms, no outrage, just an essential daily newsletter trusted by 175,000+ smart people who want to understand the world, one day at a time. Plus bonus ebooks (aka 'Ubooks').
September 29, 2025 "That's funny." — Sir Alexander Fleming (If you see my dad today, wish him a happy birthday!) ↓ ↓ ↓ ↓ ↓ ↓ Please let me know here if you can't see the ads. You can ignore the fact that the webpage might not load — just clicking the link tells me that people aren't seeing ads! ↑ ↑ ↑ ↑ ↑ ↑ 'Nature did that' Professor Alexander Fleming was not what you'd call a tidy scientist. His laboratory at St. Mary's Hospital in London was famously cluttered: petri dishes stacked...
September 22, 2025 "Ecco un poco!" — "Here's a little!" called out by Italian pushcart vendors on the streets of Manhattan at the turn of the last century. ↓ ↓ ↓ ↓ ↓ ↓ Hey look, a chance to support the newsletter! Sponsored by: Brain.fm Ready to Unlock Peak Focus? Brain.fm is music made in collaboration with neuroscientists, to help high performers sharpen their edge. Whether you're coding, creating, or crushing your to-do list, scientifically-optimized audio can help you find your flow state...
September 15, 2025 “I'm going to let the public serve themselves. It's going to work because it makes sense.” — Clarence Saunders. ↓ ↓ ↓ ↓ ↓ ↓ Hey look, a chance to support the newsletter! Please let me know here if you can't see the ads. Thanks! ↑ ↑ ↑ ↑ ↑ ↑ $500 and a prayer Picture this: You're sitting at your kitchen table in Fresno, California, sipping morning coffee on a perfectly ordinary Tuesday. The mail arrives. Among the bills, you find something unexpected—a piece of plastic with...