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Quick note: Big Optimism is getting a new home. I'm rolling it into my other newsletter, Understandably. So Big Optimism will become a regular Monday feature.
(And yes, the Big Optimism book is still coming—more on that soon.) Honestly, I think this is simpler and makes more sense than some of the other plans I've floated here. I'm very optimistic that you'll like what we're building over there!
November 17, 2025"Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure ..." - President Abraham Lincoln GettysburgEven if you last studied American history long ago (or never did), you're likely aware of the Battle of Gettysburg. Over three days in early July 1863, more than 45,000 men were killed, wounded, captured, or went missing in what became the bloodiest battle of the Civil War. Bodies littered the Pennsylvania fields for weeks afterward. The battle marked a turning point. General Robert E. Lee's defeat ended the last Confederate invasion of Northern territory. But the cost was staggering. Four and a half months later, on November 19, 1863—162 years ago this week—President Lincoln traveled to Gettysburg to help dedicate a cemetery for the Union dead. He delivered the most famous speech in American history. It took two minutes. Pennsylvania's governor had commissioned attorney David Wills to create a proper burial ground for the 7,500 Union soldiers who died. Wills invited Edward Everett, the most famous orator in America, to speak at the dedication. Then, almost as an afterthought, on November 2—just 17 days before the ceremony—he sent Lincoln a letter asking if the president might also offer "a few appropriate remarks." Lincoln started drafting in Washington on Executive Mansion stationery. The morning of the event, staying at Wills's house, he finished the second page in pencil on lined paper. Somewhere around 15,000 people gathered that afternoon. Everett spoke first—a two-hour oration covering ancient Greece, European military history, and an exhaustive analysis of the battle. The crowd grew restless. Then Lincoln stood and spoke these 272 words: "Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.
Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.
But, in a larger sense, we cannot dedicate—we cannot consecrate—we cannot hallow—this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here.
It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced.
It is rather for us to be here dedicated to the great task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion—that we here highly resolve that these dead shall not have died in vain—that this nation, under God, shall have a new birth of freedom—and that government of the people, by the people, for the people, shall not perish from the earth."
The crowd interrupted Lincoln five times with cheers, according to a New York Times article at the time, and when he finished, there was "long continued applause. Everett wrote to Lincoln the next day: "I should be glad if I could flatter myself that I came as near to the central idea of the occasion in two hours as you did in two minutes." The speech was short enough to memorize, profound enough to matter. Lincoln had spent years arguing the war was about preserving the Union. At Gettysburg, he reframed it as something even bigger: a test of whether a nation dedicated to the proposition that all men are created equal could survive. Over time, the address became embedded in American memory. It's carved into the Lincoln Memorial, and generations of schoolchildren memorized it. His two-minute oration became the language Americans use to explain what the country is supposed to mean. Sometimes the most powerful ideas don't need elaborate presentation. They just need to be true, and said plainly, at the right moment.
7 other things to know this week ...
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Hi. I write the Understandably daily newsletter—no algorithms, no outrage, just an essential daily newsletter trusted by 175,000+ smart people who want to understand the world, one day at a time. Plus bonus ebooks (aka 'Ubooks').
BIG NEWS before we dive in ... I'm writing a Big Optimism book! As a loyal subscriber, you can get an advance copy for free. How? With the one-click link below. Click that and I'll put you on the list for a free advance copy, and also bring you over to the new home of Big Optimism on Substack. This will be your only chance to come along! I hope you'll click the link (just click it; that's all you have to do) and keep moving forward with me on this optimistic journey. Yes! Keep sending me Big...
November 2, 2025 "Regardless of what actually happened after the first game, football was here to stay." - Rutgers University official account ↓ ↓ ↓ ↓ ↓ ↓ Please let me know here if you can't see the ads. You can ignore the fact that the webpage might not load — just clicking the link tells me! ↑ ↑ ↑ ↑ ↑ ↑ 159 years It's college football season, and you might wonder just how long we've been doing this. Intercollegiate sports in America started with rowing: Harvard and Yale raced on Lake...
Quick note: Last week I spent a few hours with the Substack team in New York. They made a compelling pitch for me to move Big Optimism to their platform next month. I'm seriously considering it. I want to make 100% sure that no matter what happens, you keep getting this newsletter every Monday. So can I ask a favor? Sign up for the Substack version now—it takes 10 seconds and ensures you won't miss an edition if I do make the switch. Sign up here for the Substack version of Big Optimism...