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October 27, 2025"I forget the riches I missed out on." — László Bíró ↓ ↓ ↓ ↓ ↓ ↓ Please let me know here if you can't see the ads. You can ignore the fact that the webpage might not load — just clicking the link tells me! ↑ ↑ ↑ ↑ ↑ ↑ Better than gravityLászló Bíró had ink on his hands. Again. It was the 1930s in Budapest, and Bíró, a middle-aged newspaper editor, was losing a daily battle against his fountain pen. The ink smudged before it dried, blotted when he wrote too fast, and leaked when he needed it most. But one afternoon at the printing press, watching the massive rollers lay down tomorrow's headlines, Bíró noticed something he'd seen many times, but in a different light: Newspaper ink dried instantly, with no smudges or waiting. Hmmm, Bíró thought, or whatever the equivalent would be in Hungarian. "It got me thinking," he later recalled, "how this process could be simplified right down to the level of an ordinary pen." He tried filling a fountain pen with printing ink, but it clogged immediately. The ink was simply too thick to flow through the delicate tip. But he couldn't let it go. So, he turned to his brother György, who was a dentist and had a background in understood chemistry. Together they worked out an elegant solution: a tiny metal ball sitting in a socket at the pen's tip. As the ball rolled across paper, it would pick up thick ink from a cartridge and deposit it smoothly, using capillary action—the same physics that lets water climb up a plant's stem. In 1938, Bíró secured a British patent. But then, of course, the world caught fire. Escape and ReinventionLászló and György were Jewish, and as Nazi forces swept through Europe, the two brothers and a friend named Juan Jorge Meyne fled the continent, finally making it to Argentina. In Buenos Aires, they started over. They opened a factory, filed a new patent, and called their pen the "Birome"—a blend of Bíró and Meyne. Argentina still calls ballpoint pens "biromes" today. The war proved their invention's worth, and the Royal Air Force bought 30,000 of the pens, which solved a difficult problem. At very high altitudes, fountain pens leaked constantly, and when navigators were using paper maps to track their location in combat, spilled ink -- and ruined maps -- could have catastrophic consequences. but, Bíró's design worked the same whether you were on the ground or at 30,000 feet. The American ScrambleAfter the war, an American businessman Milton Reynolds was shown a Birome during a sales call at a Chicago department store. He recognized the commercial potential immediately. He also saw an opportunity. Bíró's had filed for a U.S. patent at this point, but it was still pending. So, Reynolds redesigned the pen to use gravity feed instead of capillary action, undermining the patent while cutting corners on quality. His "Reynolds Rocket" made its debut at Gimbels in New York City on October 29, 1945, 80 years ago today. The price was $12.50 (about $215 today). Thousands stormed the store. Reynolds sold out in days. There was one problem: Gravity-powered pens leaked almost as often as fountain pens, and the crazy-expensive Reynolds Rockets failed to live up to their hype. The ballpoint boom became a bust in the U.S. by the following year. The Right WayEnter Marcel Bich, a French industrialist who saw an opportunity of his own. In 1953, Bich licensed Bíró's design for $2 million and founded BIC. He focused on precision manufacturing and reliable ink formulas. The BIC Cristal worked smoothly, consistently, every single time—for just 29 cents. BIC has now sold over 100 billion pens. I can almost guarantee you have a few of these in your house today. Marcel Bich made a fortune. Bíró made enough from his pen patent to live comfortably, but he never developed massive wealth. In most of the English-speaking world — although not the United States — his name became the product itself.
Late in life, he reflected that while he could have made a fortune "with a little more business acumen," knowing the biro became "the most popular writing instrument in the world" made him "forget the riches I missed out on." Inventor's DayStill, he kept working and creating—and was credited with hundreds of other inventions throughout his life, though none achieved the success of the ballpoint pen. If you've ever used roll-on deodorant, we have him to thank for that, too. László Bíró died in Buenas Ares on October 24, 1985, at age 86, Argentina declared his birthday, September 29, as Inventor's Day. His daughter Mariana still lives there, stewarding her father's legacy. So here's to October 29, and to the journalist who got annoyed at smudged ink. Next time you click a pen, remember: someone noticed that something didn't work as well as it should, and cared enough to follow through. O.K. What should we fix next?
7 other things to know this week ...
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Hi. I write the Understandably daily newsletter—no algorithms, no outrage, just an essential daily newsletter trusted by 175,000+ smart people who want to understand the world, one day at a time. Plus bonus ebooks (aka 'Ubooks').
October 20, 2025 "Genius is 1% inspiration and 99% perspiration." — Thomas Edison ↓ ↓ ↓ ↓ ↓ ↓ Please let me know here if you can't see the ads. You can ignore the fact that the webpage might not load — just clicking the link tells me! ↑ ↑ ↑ ↑ ↑ ↑ The Gamble By October 1879, Thomas Edison was burning through money, patience, and credibility. He'd been working on the electric light bulb for more than a year—far longer than the "three or four months" he'd confidently promised when he started....
Friends, we're a day behind due to the holiday yesterday. I hope you had a good day ("off," if you got it off), and that you enjoy today's edition. October 14, 2025 "I'm not funny. What I am is brave." — Lucille Ball ↓ ↓ ↓ ↓ ↓ ↓ Please let me know here if you can't see the ads. You can ignore the fact that the webpage might not load — just clicking the link tells me! ↑ ↑ ↑ ↑ ↑ ↑ 'You're damn right I am' In 1933, a 22-year-old struggling actress in Hollywood did what thousands of aspiring...
October 6, 2025 "We have not lost, first, our geography. Nature called the lakes, the forests, the prairies together in convention long before we were born, and they decided that on this spot a great city would be built." — Rev. Robert Collyer ↓ ↓ ↓ ↓ ↓ ↓ Please let me know here if you can't see the ads. You can ignore the fact that the webpage might not load — just clicking the link tells me that people aren't seeing ads! ↑ ↑ ↑ ↑ ↑ ↑ The Perfect Storm This week's anniversary is unusual for...